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01
Where it started
Two college kids, one shared itch.
No snacking background, no industry connections — just two friends from college who kept running into the same problem: tasty meant unhealthy, and healthy meant expensive or boring. So we decided to build the thing we couldn't find on the shelf ourselves.
The first believer
Sunny Leone backed us before anyone else did.
When we could barely get a meeting, actress and entrepreneur Sunny Leone put her name and her money behind Rize — funding that took us from a kitchen-table idea to an actual company with actual shelves to fill.
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National TV
We walked onto Shark Tank India.
Pitching Rize to the Sharks, on air, in front of the country — the moment that took us from a founder-led side hustle to a brand people actually recognised at the grocery aisle.
Beyond retail
Then we flew, quite literally.
Rize now rides along on airline trays and sits on hotel breakfast tables — not just on store shelves. From aviation catering to hospitality, we went from 'a brand you buy' to 'a brand that finds you.'
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